Donald Sonn: Ensuring Better Management in Your Business

Donald Sonn is an experienced medical professional and businessman who has worked in business management for many years. Leaning on his earlier experience as a medical doctor, Sonn has found it easy to translate his work ethic and interpersonal skills into a good career in business. One of the things he has found important in business success is empowering the management team towards better performance. To do this, managers have to have the right management style.

Engaging and retaining employees is a headache for many HR and business managers. While many factors play into this, it’s crucial for a company to address the management practices of its management team. In considering the practices, personality types of different people play a big role in the development of a good management culture. Different personalities react and are motivated differently, and, therefore, it’s good to have flexibility in management styles.


For many managers, employee performance is a big factor that contributes to success. But harping on every move, decision and results can lead people to micromanage situations. The success of a business certainly depends on the ability of the staff to deliver, but is it really worthwhile to over-analyze in the name of motivation or appraisal?

While it is important that the management team understands the goals that they should be working towards, overly emphasizing on performance may not always bring the desired results.

Flexible approach

Some managers could certainly be surprised to know that allowing employees some level of autonomy can be good for overall productivity. Showing that you can trust employees enables them to become more independent, which can lead to a productive workforce. This is a good reason for management teams to step back once in a while and encourage flexibility.

Donald Sonn is a skilled physician with a specialty in urology. He is a former Chief of Surgery at Cooley Dickinson Hospital in Northampton, Massachusetts.


About Donald Sonn

Dr. Donald Sonn currently practices with Urology Group of Western New England. Specializing in impotence, prostheses and stone disease, the urologist also specializes in brachytherapy and surgical surgery. Sonn uses the Da Vinci Surgical System to remove prostate cancer.
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